Twister Cooldown (D&AD Newblood)

Make Twister relevant to 16 - 18 year olds once more, using guerrilla marketing. We wanted this demographic to associate Twister with times they’re feeling hot and bothered, e.g the tube, the club and the gym.

Twister Cooldown Room (Club)
Twister Cooldown Room (Club)
Cooldown Cocktails
Cooldown Cocktails
Tube Signage
Tube Signage
Twister Fans (inside carriages)
Twister Fans (inside carriages)
Twister Blizzard Pod
Twister Blizzard Pod
Cooldown Mirror Stickers
Cooldown Mirror Stickers
This campaign ensures that Twister is visible in the demographics every day life, it's no longer just a fond childhood memory.​​​​​​​

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